Why Is Gin So Popular? – Vemacity


Why Is Gin So Popular?

Here at Vemacity, we are a pair of the biggest gin lovers - with our business being born out of our passion for great gin. Now across the country, gin has become very much the drink of choice - with new bars and new styles entirely dedicated to it opening up across Britain. Gin is more popular now than it has been for more than a century, but what are some of the reasons for this? Why is gin so popular? 

The versatility

Gin is used in so many different cocktails, being the most versatile spirit to mix with - which is why bartenders love it for that reason. There are also a wide variety of different flavours for you to choose from and everyone has their own personal favourite types of gin, especially because now you can buy any flavour you can think of. 

No two gins are alike, as different botanicals are used, and gins are also influenced by the base spirit and distilling equipment. Even if you are not as keen on the dryer flavours of gin, you can now enjoy lots of sweet gins. 

The experience 

Enjoying a drink has become an experience, which gin is absolutely perfect for. Individuals are opting for more mid-tempo settings - like casual dining encounters. Society has shifted and consumers, especially the younger generation, are willing to pay extra for quality products in pubs, bars and restaurants. 

Even when at home, people are looking to elevate their drinking experience - with gin doing exactly that. At Vemacity, we have designed specialist barware that will create really memorable experiences for you and those closest to you. We have a shared belief that a great gin and tonic should be served the right way and engage all the senses, which is why we have designed some gorgeous gin glasses. 

The rich history 

Gin has been loved and adored for centuries, which some people find fascinating. Some consumers like to understand their favourite drink in more detail, really appreciating its origins and expanding their knowledge. It is one of the reasons why gin tasting experiences are so popular, as you can learn about the different ingredients that go into each bottle, different flavour profiles and understand the gin-making process.

For example, Old Tom was a very popular style of gin in the late 1800s - being less juniper-heavy and not having the botanical sharpness of other gins. In the early-to-mid 2000’s, brands like Hendrick’s and Martin Miller’s were seen as much more adventurous flavours, with the distinct gin taste being taken over by other noticeable botanicals. 


Gin has no doubt become a classic drink of choice in pubs and bars across the country, perfectly suited for any occasion. It is a very popular drink as it really is true, no two gins are the same. The botanicals, the flavours, the method by which it is made and how it is distilled, even the garnish you choose can alter the taste of a gin - which is why it is so appealing. 

Even the glass you choose can alter the way your gin tastes, which is why it is important to choose the perfect one. We often recommend purchasing high-quality balloon gin glasses, such as the range of gin glasses on our website. They have been specifically designed to release the intense botanical aromas from your gin and tonic, unlocking a more intense taste experience.

If you would like any more information regarding our range of fancy G&T glasses, please do not hesitate to visit the Vemacity website today. We also have a dedicated FAQ page which may be able to help you if you have any questions regarding our Copa glasses sets. 


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